My Library

LEADER 00000cam a2200313 a 4500 
001    u14733 
001    14906 
003    SIRSI 
005    20071029120900.0 
008    251003s2002    xxua00000b0000001100eng0d 
020    0072895128(alk.paper) 
020    0071121005|c(pbk) 
049    FUJA JURF 
050  0 HF5415.15.I29|bP45 2002 
100 1  Pelton, Lou E 
245 10 Marketing Channels :|bA Relationship Management Approach /
       |cLou E. Pelton, David Strutton, James R. Lumpkin. 
250    2nd ed 
260    Boston :|bMcGraw-Hill/Irwin ,|c2002 
300    xxvi,514 p.;|c24 cm. 
440  4 The McGraw-Hill/Irwin series in marketing 
504    Includes bibliographical references and index. 
650  0 Relationship marketing 
650  4 Marketing channels 
700 1  Strutton, David 
700 1  Lumpkin, James R