| Edition |
1st ed. |
| Description |
xxv, 259 p. : ill. ; 25 cm. |
| Note |
KH-AUL-2 |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction to event sponsorship, fundraising, partnerships and relationship development -- Event sponsorship at the centre of the integrated marketing communications mix -- Delivering event sponsorship campaigns -- Identifying and securing sponsors and funding opportunities -- Prospecting for grant funding and sponsorship: case studies from Scottish cycling events -- Preparing and delivering a sponsorship pitch -- Managing relationships with sponsors and funding bodies -- Legal issues in event sponsorship and fundraising -- Evaluating sponsorship and grant-making relationships -- Where next for event sponsorship and fundraising? -- Practical templates to kick-start your event sponsorship and fundraising -- Afterword: building your career in sponsorship and fundraising. |
| Subject |
Corporate sponsorship
|
|
Special events -- Management
|
|
Special events -- Marketing
|
| Added Author |
Nicotra, Eva
|
| ISBN |
9780749480929 |
|
