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LEADER 00000cam a2200229 a 4500 
008    180703s2019    xxka   g b    001 0 eng d 
020    9780749480929 
040    AE-AjAUL|cAE-ShKH 
050    GT3405|b.L86 2019 
100 1  Lunt, Tom 
245 10 Event sponsorship and fundraising :|ban advanced guide /
       |cTom Lunt, Eva Nicotra. 
250    1st ed. 
260    London :|bKoganPage,|c2019. 
300    xxv, 259 p. :|bill. ;|c25 cm. 
500    KH-AUL-2 
504    Includes bibliographical references and index. 
505    Introduction to event sponsorship, fundraising, 
       partnerships and relationship development -- Event 
       sponsorship at the centre of the integrated marketing 
       communications mix -- Delivering event sponsorship 
       campaigns -- Identifying and securing sponsors and funding
       opportunities -- Prospecting for grant funding and 
       sponsorship: case studies from Scottish cycling events -- 
       Preparing and delivering a sponsorship pitch -- Managing 
       relationships with sponsors and funding bodies -- Legal 
       issues in event sponsorship and fundraising -- Evaluating 
       sponsorship and grant-making relationships -- Where next 
       for event sponsorship and fundraising? -- Practical 
       templates to kick-start your event sponsorship and 
       fundraising -- Afterword: building your career in 
       sponsorship and fundraising. 
650  0 Corporate sponsorship 
650  0 Special events|xManagement 
650  0 Special events|xMarketing 
700 1  Nicotra, Eva