My Library

Request Add to My Lists Add to Bag MARC Display Return to Browse
   
Limit search to available items
Previous Record Next Record
Resources
More Information
Book Cover
Book
Author Pasquier, Martial

Title Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.

Imprint New York : Routledge, 2017

Copies

Location Call No. Status
 Female Library  JF1525.P8 P37 2017    Available
 Male Library  JF1525.P8 P37 2017    Available
Edition 2nd ed
Description x, 264 p. : ill. ; 23 cm.
Series Routledge masters in public management
Note Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Bibliography Includes bibliographical references and index.
Contents Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
Subject Government publicity
Communication in public administration
Added Author Villeneuve, Jean-Patrick
ISBN 9781138655799 (hardback)
Permanent Link