My Library

LEADER 00000cam a2200277   4500 
001    u46533 
003    SIRSI 
008    181121s2017    xxua     b    001 0 eng u 
020    9781138655799 (hardback) 
049    JURF 
050 00 JF1525.P8 |bP37 2017 
100 1  Pasquier, Martial 
245 10 Marketing management and communications in the public 
       sector / |cMartial Pasquier and Jean-Patrick Villeneuve. 
250    2nd ed 
260    New York : |bRoutledge, |c2017 
300    x, 264 p. :|bill. ; |c23 cm. 
440    Routledge masters in public management 
500    Revised edition of the authors' Marketing management and 
       communications in the public sector, 2012. 
504    Includes bibliographical references and index. 
505 0  Public management and marketing -- Marketing and public 
       marketing -- Basic marketing concepts -- Marketing 
       information research -- Marketing strategy -- Marketing 
       instruments -- Public communications ¿ an introduction -- 
       Communications models and strategies -- Communications 
       instruments -- Communication control -- Crisis 
       communication -- Appendix: A case study -- Index. 
650  0 Government publicity 
650  0 Communication in public administration 
700 1  Villeneuve, Jean-Patrick