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Author
Moffitt, Mary Anne, 1944-
Title
Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt.
Imprint
Westport, Conn. : Praeger, 1999
Copies
Location
Call No.
Status
Female Library
HM263 M54 1999
Available
Male Library
HM263 M54 1999
Available
Description
xi, 207 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. [201]-203) and index.
Subject
Publicity
Mass media -- Social aspects
Corporate image
ISBN
0275955923 (acid-free paper)
0275964701 (pbk. : acid-free paper)
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