My Library

LEADER 00000nam a2200253 a 4500 
001    u16020 
001    16250 
003    SIRSI 
005    20040314203100.0 
008    160204s1999    xxua0000000000000100eng0d 
020    0275955923 (acid-free paper) 
020    0275964701 (pbk. : acid-free paper) 
049    |bABDH FUJA NAEM 
050  0 HM263|bM54 1999 
100 1  Moffitt, Mary Anne,|d1944- 
245 10 Campaign strategies and message design :|ba practitioner's
       guide from start to finish /|cMary Anne Moffitt. 
260 0  Westport, Conn. :|bPraeger,|c1999 
300    xi, 207 p. :|bill. ;|c25 cm. 
504    Includes bibliographical references (p. [201]-203) and 
       index. 
650  0 Publicity 
650  0 Mass media|xSocial aspects 
650  0 Corporate image