| Title |
Mass media research : an introduction / Roger D. Wimmer ; Joseph R. Dominick. |
|
| Male Library
|
P91.3.W47 2014 |
Available |
| Male Library
|
P91.3.W47 2014 c.2 |
Available |
| Female Library
|
P91.3.W47 2014 |
Available |
| Female Library
|
P91.3.W47 2014 c.2 |
DUE 01-10-23 Billed |
| Edition |
Tenth Edition. |
| Description |
xiii, 481 pages : illustrations ; 24 cm. |
| Series |
Wadsworth series in mass communication and journalism
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. |
| Subject |
Mass media -- Research
|
| Added Author |
Dominick, Joseph R.
|
| ISBN |
9781133307334 (pbk.) |
|
1133307337 (pbk.) |
|
