My Library

Request Add to My Lists Add to Bag MARC Display Return to Browse Modify Search More Like This
   
Limit search to available items
36 results found. sorted by date .
Previous Record Next Record
Resources
More Information
Book Cover
Book
Author Belch, George E. (George Edward), 1951-

Title Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

Imprint Homewood, IL : Irwin, 1993.

Copies

Location Call No. Status
 Female Library  HF5823 .B387 1993    Available
Edition 2nd ed.
Description 1 v. (various pagings) : ill. (some col.) ; 29 cm.
Bibliography Includes bibliographical references and indexes.
Subject Advertising
Sales promotion
Communication in marketing
Added Author Belch, Michael A
ISBN 0256105162
0256108250 (International student ed.)
Permanent Link