My Library

LEADER 00000cam a2200289 a 4500 
001    u2169 
001    1469 
003    SIRSI 
005    20090104161600.0 
008    920616s1993    enka00000b0000001 00eng0d 
020    0256105162 
020    0256108250 (International student ed.) 
049    JURF 
050 00 HF5823|b.B387 1993 
100 1  Belch, George E.|q(George Edward),|d1951- 
245 10 Introduction to advertising & promotion :|ban integrated 
       marketing communications perspective /|cGeorge E. Belch, 
       Michael A. Belch. 
246 0  Introduction to advertising and promotion. 
250    2nd ed. 
260    Homewood, IL :|bIrwin,|c1993. 
300    1 v. (various pagings) :|bill. (some col.) ;|c29 cm. 
504    Includes bibliographical references and indexes. 
650  0 Advertising 
650  0 Sales promotion 
650  0 Communication in marketing 
700 1  Belch, Michael A